SBI Holdings, a renowned financial services company based in Tokyo, Japan, has made a strategic move by announcing the launch of an NFT minting service on the XRP Ledger for the upcoming World Expo 2025. This initiative is part of the ‘EXPO 2025 Digital Wallet’ project which aims to revolutionize the way attendees interact with the Expo.
The NFT minting service, named “Myaku N!”, will be accessible through the EXPO 2025 Digital Wallet, a digital wallet app connected to the Expo. SBI Holdings has limited this exclusive service to only 500 users, adding an element of rarity and exclusivity to the offering. Users can download the app from popular app stores like the Apple App Store and Google Play Store to receive free NFTs.
In a bold move to integrate blockchain technology into mainstream events, SBI Holdings will mint 920 XRPL-based NFTs for the World Expo 2025. These NFTs, part of the ‘MYAKU-N!’ project, will offer attendees unique digital collectibles. Users can participate in various Expo activities, both in the real world and online, to earn and collect NFTs through the ‘MyakuMyaku Reward Program.’
The NFTs accessible through MYAKU-N! digital wallets are commemorative and cannot be transferred or sold. Users can enhance their experience and ranking by charging ‘Myakupe!’ – the Expo’s electronic money, and engaging in other interactions at the event. Starting July 1, users can collect original NFTs from the EXPO 2025 Digital Wallet, and even create their NFTs by uploading preferred images, making the experience inclusive for newcomers to the NFT space.
The NFTs created for the Expo will be visible in real-time using the NFT explorer Bithomp. However, after October 13, 2025, when the EXPO 2025 Digital Wallet will be closed down, the NFTs will no longer be visible. Additionally, participants can look forward to additional benefits, lucky draws, and prizes through the ‘Myakumyakupon!’ gift campaign to further engage users and offer opportunities to acquire rare NFTs.
The SBI Group’s emphasis on XRP and NFTs through this initiative underscores the vast potential of crypto-related technologies to revolutionize the industry. By partnering with Ripple, SBI has paved the way for the introduction of the Myaku N! NFT service at the 2025 World Expo in Japan. This initiative serves as a trailblazer for utilizing blockchain technology in mainstream events, demonstrating the innovative applications of digital assets.
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