The collaboration between Avalanche, Alipay+ D-store, and e-wallet partners in Southeast Asia has brought about a revolutionary Web3-enabled voucher program. This program offers users the opportunity to earn discounts of up to 50% on milk teas from popular brands across the region. With over 500 participating shops initially, the program plans to expand to more than 2,000 outlets, providing customers with a wide range of choices. By engaging with a branded mini-game through one of Avalanche’s partners, users can access these vouchers, making the shopping experience both interactive and rewarding.
The initiative, constructed on an Avalanche Subnet and managed by AvaCloud, is currently in its proof-of-concept phase, with plans to extend its reach to food and beverage merchants. The ultimate goal is to attract over 100 million users across the Philippines, Singapore, Malaysia, Thailand, and Chinese tourists visiting these countries. Alipay+ D-store plays a pivotal role in facilitating the program by providing an integrated platform for various in-store processes, online sales, orders, marketing, and analytics. The seamless setup process with no initial costs encourages broad participation from leading e-wallets in the region, enhancing accessibility for consumers.
Customers participating in the Web3-enabled voucher program can enjoy a simple and engaging process of earning rewards. By playing a mini-game hosted on the Alipay+ D-store within an e-wallet partner’s platform, users can secure a Web3-enabled voucher as a reward. These vouchers can then be redeemed for discounts on milk tea purchases, adding an element of fun and excitement to the shopping experience. This innovative approach not only enhances user engagement but also provides tangible benefits in the form of cost savings for milk tea enthusiasts.
The proof-of-concept phase of the program serves as a testing ground for brands like Alipay+ D-store to explore the potential of Web3 solutions. By integrating these solutions, merchants can foster new forms of interaction with users, leading to increased user retention and new revenue streams. Avalanche Subnets play a crucial role in providing the technical foundation for the program, offering customizable blockchain solutions with transparency and Web3 capabilities. This flexibility opens doors for future collaborations with brands looking to leverage digital collectibles and blockchain features in their operations. Additionally, the use of AvaCloud simplifies the implementation of Subnets for enterprises like Alipay+ D-store, eliminating the complexities of maintenance and development. The success of this approach is evident through the adoption of AvaCloud Subnets by industry giants like AWS, Deloitte, and SK Planet.
The Web3-enabled voucher program in Southeast Asia represents a significant innovation in the shopping experience, combining interactive gameplay with tangible rewards. By leveraging blockchain technology and the expertise of key partners, this initiative has the potential to transform how users engage with brands and make purchases in the digital age.
Leave a Reply