Telegram, with its massive user base of over 800 million monthly users, has evolved beyond just a messaging app to become a prominent hub for the crypto community. The introduction of Telegram mini apps, also known as TMAs, has further solidified its position in the crypto space. These mini apps offer a wide range of features such as access to the TON SDK, monetization options, bot interaction, and community development, all seamlessly integrated into the messenger platform.
The exponential growth of Telegram mini apps is evident in the success stories of notable examples like Notcoin (NOT) and Hamster Kombat. Notcoin, a cryptocurrency tailored for the Telegram community, garnered remarkable international recognition with five million tokens claimed within a mere 36 hours of trading. On the other hand, Hamster Kombat, a game described as a “crypto exchange CEO simulator,” amassed a substantial following on both Telegram and TikTok, reaching 19 million daily active users and nearly 2.9 million new users in a single day. The success of these mini apps can be attributed to their engaging content, referral systems, rewards, and active communities, all of which drive organic marketing and user engagement.
Aside from games and cryptocurrencies, other mini apps on Telegram are also making waves in the crypto world. Fanton, a fantasy football game, has significantly contributed to the platform’s ecosystem and user engagement. Telegram’s secure communication and community-building capabilities make it an ideal platform for web3 games and the crypto community. These mini apps excel at engaging users by offering various services, ensuring transparency, enhancing security, and enabling direct marketing, all within the familiar messenger platform environment.
As Telegram continues to innovate and develop its mini app ecosystem, the future looks promising for the platform. The ongoing enhancement of functionality, increased user engagement, and seamless integration with Telegram’s ecosystem are expected to drive further adoption of blockchain technology among users who may not have interacted with it otherwise. The potential for monetization within mini apps is substantial, with creators having the ability to earn revenue through in-app purchases and advertisements. This, in turn, will attract more users to the platform, fostering sustained growth and incentivizing the development of more engaging and innovative mini apps.
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