In a groundbreaking move, STEPN, the innovative move-and-earn lifestyle app, has teamed up with global sportswear giant Adidas to introduce a limited-edition STEPN x Adidas Genesis Sneakers NFT collection. This partnership signals the start of a year-long collaboration between the two companies, with promises of more NFT drops and physical wearable items in the pipeline.
The Collection
The Solana-based generative NFT collection comprises 1,000 unique items, drawing inspiration from Adidas’s most iconic running silhouettes. This collaboration brings together two industry leaders and showcases STEPN’s dedication to expanding the move-to-earn sector. By combining physical activity with digital rewards, STEPN aims to enrich lives and make cutting-edge technology accessible to all age groups.
The Success of STEPN
With a user base of over 5 million globally, STEPN attributes its achievements to its community-focused approach. The app recently rewarded its users with a $30 million token airdrop and has established partnerships in various sectors, including music, sports, and animation. The collaboration with Adidas further solidifies STEPN’s position in the “FitTech” industry.
Shiti Manghani, CEO of STEPN by FSL, praises the dual-reality advantages of the STEPN x Adidas collaboration. Manghani highlights the ability to move-and-earn in both the virtual and real worlds simultaneously, emphasizing the unique ‘phygital’ experience created by blending digital interaction with physical activity. The limited-edition NFTs from the collection will be priced at 10,000 GMT each, exclusively available through STEPN’s sister NFT marketplace, MOOAR.
Fair Distribution
To ensure fair distribution among the community, the release of the NFT collection will follow a two-phase raffle system. The initial phase will allocate 200 NFTs to the most loyal users, including holders of ‘ALTS by Adidas’ NFTs and selected members of the FSL community. The remaining 790 NFTs will be accessible through a public raffle from April 18 to April 21, with daily winners being selected.
The STEPN x Adidas Genesis Sneakers NFT collection embodies the fusion of physical and digital realms, creating a unique experience that blurs the lines between virtual and reality. As we embark on a new era of move-to-earn and digital collectibles, this partnership serves as just the beginning of the exciting developments to come from STEPN and Adidas in the future.
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